Seoul, South Korea–(BUSINESS WIRE)–The Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and the Korea Foundation for International Cultural Exchange (KOFICE, President Jung Kil-hwa) welcome the ‘K-Culture Festival 2021‘ next November.

Celebrating its second year, the “K-Culture Festival” is an iconic global Hallyu festival showcasing various aspects of Korean culture, ranging from Korean food, beauty and fashion with K-pop at its heart. The festival provides a stage for Hallyu fans around the world to experience Korean culture and interact with each other.

This year’s ‘K-Culture Festival’ not only shines a light on fans, but also goes the extra mile to provide them with a sense of belonging and accomplishment under a metaverse concept of ‘FANIVERSE’, which is a coined term combining ‘fan’ and ‘universe’, and a slogan ‘BIT: Bright / Together’. Additionally, the festival is designed to allow fans to transition and change their role from a culture follower to a true culture leader.

On September 13, MCST and KOFICE appointed Kim Hyung-suk as the festival’s chief director. Chief Director Kim was selected based on his skills in composing pop music, his credentials in discovering and producing high-profile artists in Korea, and his experiences at major popular events in the past. As chief director, he will oversee the K-Culture festival, to be held in November, from the planning stage to managing the event and leading the campaign song creation contest.

This year’s festival will be held at KINTEX in Goyang for two days from November 13 to 14, with the following programs for Hallyu fans around the world: K-pop concert, Korean culture experience and community engagement programs. exhibition fans. In particular, on November 14, the second day of the event, the campaign song produced by Chief Director Kim Hyung-suk and a Hallyu fan will be featured as the final song amid K-pop-focused performances by fans. famous local and foreign artists with global fandoms.

This year’s first fan engagement program is the “2021 K-Culture Festival Campaign Song Creation Contest” in an effort to overcome COVID-19. With the theme of the digital music competition aligning with the festival’s slogan “BIT: Bright / Together”, any global Hallyu fan can enter the competition. With a total of three winners, the first, second and third place winners will receive KRW 10 million, KRW 5 million and KRW 1 million respectively. In particular, the no. 1 winner will have the privilege to work with composer Kim Hyung-suk and release official festival music as well as record the song in collaboration with popular K-pop singers.

For a fair judging process, KOFICE formed a jury of experts in the pop culture industry to have composer Kim Hyung-suk and Lee Hyun-seung, lyricist Yang Jae-seon, producer Junjaman evaluate on the based on the following criteria: theme relevance; originality; balance and completeness; mass use and appeal.

Chief Director Kim Hyung-suk said, “Korean pop culture is gaining more and more attention thanks to local and global fans, so it’s no exaggeration to say that fandom is at the heart of the Hallyu wave. . By aligning ourselves with the “FANIVERSE” concept, we hope that the “2021 Korean Culture Festival” will become a festival where artists and fans can have fun and shine together.

To learn more about the “2021 K-Culture Festival” and the “2021 K-Culture Festival Campaign Song Creation Contest”, visit the official website of the event at kculturefestival.kr.