Culture, music and art come together in a vibrant and festive celebration of Mexican culture, Cinco De Mayhem 2019. Held at the Vista Mall Daang Hari Open Grounds on May 4, 2019, the event featured electrifying performances by the country’s top local artists and DJs. It also showcased Leeroy New’s art installations, making it a one-of-a-kind piece. Music Festival.
The origin of Cinco De Mayhem
This event was presented in collaboration with PROMEDIA Productions and animator turned musician Alexander Diaz, who also happens to be the creative director of Cinco de Mayhem 2019. In an interview with InqPOP!, Diaz shared that this festival was inspired and dedicated to his two Mexican neighbors who became friends who were based here in the Philippines and felt a bit nostalgic, giving them a “slice of home.”
He also explained that Cinco De Mayhem started out as a simple Cinco de Mayo Party. But in the years to come, Diaz says “Mayhem” will also focus on other cultures and countries in South America.
On a personal note, Diaz also opened up about why he made the switch from showbiz to the local music scene, mentioning that it was a dream come true for him to manage such a big event like this which was considered a success.
“Hindi mo kasi alam kung magiging successful” yong mo effort eh. Napapansin ko yung mga kasama ko nagcocover her magazines, parang hindi siguro ako nagsswak her showbiz stuff like that. Then I realized that I wanted to be successful as a creative as I had to go my own way. So luckily I met PROMEDIA and they trusted me for the creative direction. And parang, I realized that in it all, it was about the hard work you put in for the things you love. And that’s the success there, isn’t it? “ he tells.
(You’d never know when you’ll be successful in your endeavors. And I realized that when I saw that a lot of my showbiz friends have magazine covers. I just felt like I wasn’t done. for showbiz stuff like that. Then I realized that I wanted to be successful as a creative individual like I had to go my own way. So luckily I met PROMEDIA and they trusted me for the creative direction and there I realized that in it all, it was about the hard work you put in for the things you love. And that’s the success there, isn’t it?)
As a creative producer, Diaz wanted to create more festivals that are not just about partying, but are experiences that transport participants to “different worlds”. He believes that if more Filipinos can create compelling stories through events, more locals will be open to attending music festivals.
Cinco De Mayhem as an avenue for art
On the other side of the music festival, contemporary Filipino artist Leeroy New’s ‘Balete’ series also featured large-scale works of art made from woven industrial pipes with cable ties, made from bamboo, neon lights, mesh and ropes.
A music festival like no other
Cinco de Mayhem 2019 showcased the most prominent artists like James Reid, Nadine Luster, Astrokidd, Massiah, Kingwaw, Curtismith, and Sofia Romualdez–who are all part of Carefree Music Manila.
Spicing up the lineup of local artists was booming the musicians and DJ including Quest, Kiana Valenciano, Divine Smith, DJ Euric, Deuce, and Fucking Nix P. This new hype the audience as they sang their hearts out and danced the night away.
This music festival was organized by none other than Luke Thorrsen from the Careless Music Manila team and Debbie So of Magic 89.9. / FM