SEOUL, Sept. 15 (Yonhap) — An annual festival showcasing the Korean wave, ranging from K-pop and TV dramas to traditional culture and cuisine, will kick off in Seoul this month, officials announced Thursday. organizers.

The 2022 K-Culture Festival will be held at Gwanghwamun Square in central Seoul and the Seoul Sports Complex in the capital’s Jamsil district from September 30 to October 8, the Ministry of Culture, Sports and Tourism and its foundation Korean Private Affiliate for International Cultural Exchange (KOFICE).

Under the slogan “Into The-K”, the third edition of the festival will give fans of “hallyu”, or the global boom in Korean pop culture, the opportunity to explore a hallyu planet called The-K.

To celebrate the day before the festival opens, a “calligraphy sketch” performance by designer and armless painter Seok Chang-woo, as well as traditional Korean and classical music performances, will be held at an indoor plaza. from Gyeongbok Palace, the main palace during the Joseon Dynasty (1392-1910), at 7 p.m. on September 30.

The festival will open on October 1 with an event called “The-K drama concert”, in which a musical composed of famous scenes and original soundtracks from various hit Korean TV dramas, including “Jewel in the Palace”, “Itaewon Class,” “The Red Sleeve” and “My Liberation Notes” will be played.

There will also be a talk session between the producers of famous Korean dramas and their fans, as well as a performance of the original soundtracks of some popular TV series by the artists who sang the songs, including Paul Kim and Kyuhyun, a singer. by K-pop boy group Super Junior, as part of the opening event.

The highlight of the festival will be a K-pop concert at the Olympic Stadium on October 7 featuring NCT Dream, STAYC, XG, and Blank2y. Discussions are underway with Ive, Monsta X and Cravity to include them in the lineup, organizers say.

Officials said the concert will host around 35,000 to 40,000 people and admission will be free but will require registration through Interpark, a nationwide online booking service.

The festival set up a joint music awards show called “The-K Billboard Awards” with US Billboard for the first time in South Korea to highlight the global popularity of K-pop artists.

Winners will be chosen primarily based on their Billboard rankings and honored in an online ceremony to be held during the festival period.

Fans of Korean pop music and theater will also have the opportunity to communicate with each other.

During “The-K Fan Fair”, which will be held from October 2 to 8 at Gwanghwamun Square and the Seoul Sports Complex Auxiliary Stadium, visitors will be offered a chance to experience Korean cuisine, fashion, cosmetics, games, webtoons and crafts.

Rising K-pop group The Boyz will hold a free meet-and-greet event for their fans on October 2 as part of the festival schedule at the Auxiliary Stadium.

Four small concerts to showcase other popular K-pop, indie and hip-hop musicians, as well as DJs, will also be held in the Gwanghwamun and Jamsil areas between October 3 and 8.

They include Pentagon, Brave Girls, CIX, VIVIZ, JK Kim Dong-wook, Sunwoo Jung-A, 10cm, The Quiett, Raiden, and Ginjo.

Audiences for the meet-and-greet event and four concerts will be drawn from among the applicants, organizers said.

There will be a Korean culture-themed street parade on October 8, the last day of the festival, in downtown Seoul. Some 2,000 citizens and art troupe members will march along a 2.6-kilometer section from Jongno to Gwanghwamun Square during the parade.

For overseas hallyu fans, the festival will be streamed live on its official YouTube channel.

“We started this festival to give ‘hallyu’ fans around the world a chance to fully experience the Korean wave when they visit South Korea at this time of year every year and give them high expectations.” , Kim Jae-hyun, head of the ministry’s content policy bureau, said during a press briefing held at the government complex in Seoul to promote the festival. “We hope it will become an internationally renowned festival like the Edinburgh Festival in Britain and Carnival in Brazil.”