Danny Trejo, Cheech Marin and Paul Rodriguez are among the celebrities taking part in a new virtual Chicano cultural celebration.

Marin and singer Marisol “La Marisoul” Hernandez from La Santa Celilia will co-host OndaLive! Chicano Music + Culture Fest presented by AARP. The three-day fan rally will begin on October 27.

“Share ‘La Onda’ where the “Chicano vibe” of the nearly 37 million Mexican-Americans in the United States is at the heart of our programming, ”said the CEO of Ingeñuity and OndaLive! Creator David Chavez said in a statement on Thursday. “We will celebrate and showcase the pioneering talents of Chicano with inspiring content and present their historic contributions and milestones to audiences of all ages. “

Six hours of free programming includes musical tributes to Tierra, Los Lobos, Ozomatli and the late Emilio Navaira. Rodriguez will host Little Joe’s 80e birthday party. Sequences of performances by artists Tejano and Conjunto will also be presented.

The lineup includes Trejo which organizes a musical session with performances and jam sessions. Women creators will offer musical and spoken word pieces. There will be a stand-up comedy and Dia De Los Muertos parade featuring works by artist Ricardo Soltero and rock mariachi from Charros de Rock.

Viewers will also get a 15-minute preview of Cesar Chavez’s new documentary “Song for Caesar, Movement and Music”.

“OndaLive! was born in the spirit of elevating our Latin American community nationwide in these unprecedented times, ”said Yvette Peña, vice president of multicultural leadership at AARP. “AARP is committed to continuing to be a source of support and empowerment for Latinos over 50 and their loved ones. We are delighted to see this virtual festival of music and culture come to life and bring lightness and fun into people’s lives.

To register for OndaLive !, go to laondalive.com.