Boy group NCT Dream performs at “The-K Concert” at the Jamsil Olympic Stadium in southern Seoul on Friday. (K-Culture Festival)

The culmination of Korea’s performance-filled cultural event “K Culture Festival 2022” invited fans at home and abroad to “The-K Concert.”

Founded in 2020 by the Ministry of Culture, Sports and Tourism and its affiliated private Korea Foundation for International Cultural Exchange, the festival is held annually to promote Hallyu, or the Korean Wave.

Jointly organized by the two, the Ministry of Culture’s annual large-scale global event began on September 30 and ended on Saturday.

On Friday, boy band Monsta X performs at

Boy group Monsta X performs at “The-K Concert” at the Jamsil Olympic Stadium in southern Seoul on Friday. (K-Culture Festival)

This year’s festival was held under the slogan “Into The-K”, inviting fans to arrive on a planet called “The-K” to revel in Hallyu culture.

The festival’s K-pop concert welcomed fans flocking to Seoul from inside and outside the country to promote K-pop idol groups ranging from rookie groups to A-listers.

The host of the event was Lee Teuk from Super Junior and Chuu from girl group Loona. Eleven acts took to the stage Friday night for the fans.

Up-and-coming K-pop artists like StayC, Blank2y, MCND, and Cravity joined the first part of the live session. Boy groups Monsta X, Winner and NCT Dream, rapper Zico, girl groups Ive and WJSN and American singer-songwriter Max, who is also one of the producers of “Yet To Come (The Most Beautiful Moment)” by BTS, graced the second half of the event.

This year’s K-Culture Festival kicked off with the opening of “K-Culture Festival Eve” on September 30 from a public square inside the royal grounds of Gyeongbokgung Main Palace in central Seoul.

On Friday, boy band Winner performs at the

Boy group Winner performs at “The-K Concert” at the Jamsil Olympic Stadium in southern Seoul on Friday. (K-Culture Festival)

Traditional and contemporary Korean culture was also showcased through a series of Korean classical music performances and a calligraphy sketch show by armless painter Seok Chang-woo.

The third edition of the event officially kicked off on October 1 with “The-K Drama Concert,” featuring a show that featured famous TV drama scenes and music from popular drama series, including “Itaewon Class” and “My Liberation.” “, as part of a musical and orchestral session.

A discussion session between well-known Korean drama series producers and singers who have lent their voices to the drama series, such as Super Junior’s Paul Kim and Kyu-hyun, was also held.

K-pop groups like the Boyz and Oh My Girl invited fans to the auxiliary stage for “The-K Stage” at the Seoul Sports Complex on October 2 and 3, respectively.

On Friday, girl group Ive performs at the

On Friday, girl group Ive performs at “The-K Concert” at the Jamsil Olympic Stadium in southern Seoul. (K-Culture Festival)

Four smaller concerts were also held as part of the Hallyu-themed event to shed light on K-pop groups, Korean indie music, hip-hop and DJs during the festival period. K-pop groups Brave Girls and CIX, hip-hop artists Quiett and DJ Raiden and indie group 10cm greeted fans from the stage.

Visitors also had the opportunity to experience Korean cuisine, fashion, games, webtoons, crafts and cosmetics at “The-K Fan Fair”.

The nine-day event ended Saturday with “The-K Parade,” where some 2,000 participants and art troupe members marched from Jongno to Gwanghwamun in central Seoul.

By Park Jun-hee ([email protected])