Seoul, South Korea – (COMMERCIAL THREAD) – ‘2021 World K-POP Concert (K-Culture Festival),’ held from November 13 (Saturday) to 14 (Sunday) at the Korea International Exhibition Center (KINTEX) in Goyang-si, took place successfully completed with huge support from Hallyu fans around the world.

Jointly organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST, Minister Hwang Hee) and the Korea Foundation for International Cultural Exchanges (KOFICE, President Jung Kil-hwa), this concert attracted many attention as it was the first large-scale offline event prepared by the government since the implementation of the “living with COVID-19” program to initiate a gradual return to normal life.

This year’s event was organized with special attention to infection prevention measures by implementing the ‘vaccine pass’ and ‘people count’ systems. First, fully vaccinated people who passed the two-week mark after completing their second dose or those who presented proof of PCR test results by confirmation letter or SMS within 48 hours were allowed entry. in the site.

In the case of the World K-POP Concert (BIT 4 U Concert) held on November 14, more stringent disease prevention procedures were implemented where all seats were allocated in accordance with social distancing measures , and visitors were given vinyl gloves at the entrance. to wear them at all times. In addition, cheering and chanting from the crowd during performances and seat changes were strictly prohibited – safety first.

Held under strict security measures, the total number of global Hallyu fans who participated in the concert both online and offline amounted to around 2.63 million, making the festival even more meaningful. In particular, around 3,000 on-site visitors witnessed the scorching performances of the Hallyu artists, and 150,000 fans from all over the world simultaneously enjoyed the festival, which was broadcast live via KOFICE’s official YouTube channel.

Local artists including NCT DREAM, SHINee KEY, aespa, ITZY, PENTAGON, Simon Dominic, Loco and BraveGirls, as well as American pop star Kehlani performed at the event, and MCST Minister Hwang Hee a virtually joined the concert and delivered greetings from France with a French Hallyu fan. SHINee KEY, who made the grand finale, said, “While we’re not used to seeing a screaming concert hall, building on that momentum, I hope more artists could have the opportunity to. perform on stage in the living with COVID- 19 era.

MCST and KOFICE extended their special invitation to medical and public staff who have worked hard to overcome COVID-19, as well as multicultural families and culturally disadvantaged foreigners living in Korea to share messages of hope for overcoming the situation. pandemic through representation.

Recordings of this concert will be shown on various channels such as Mnet, TVING and tvN Asia on November 28, December 5 and 6 – again inspiring audiences worldwide.

Meanwhile, KOFICE will host the “The History of K-POP, and Future Insight” virtual conference on November 30 as an additional program of the World K-POP Concert. Organized under the theme of K-pop cultural policy and popular music, the conference will be broadcast live in real time via the official YouTube channel of the K-Cultural Festival.