A brand new pop culture convention is heading to Birmingham.

Malo Events has announced its latest upcoming festival MegaCon, a series of new pop culture shows from the creators of MCM Comic-Con, Social in the City and TokFEST.

The festival aims to immerse attendees in the world of modern pop culture and take it to the next level, organizers said.

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MegaCon will debut on March 26-27, 2022 at the NEC in Birmingham, with additional shows in July 2022 at Manchester Central and Dublin RDS.

The show will work with key partners to welcome 20,000 to 30,000 fans and consumers for its inaugural events. Supported by the original founder of MCM Comic-Con, the creators of the festival intend to expand the show and make Birmingham a flagship event.

The program will aim; Pop culture fans, comic book lovers, streamers, gamers, moviegoers and the cosplay community at the heart of modern fan events.

Exhibitors will include big movie companies, fashion brands (cosplay, modern fashion and street culture), comic book and pop culture retailers spanning anime and manga, and big names from the gaming world and of technology.

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Each MegaCon event will take place over two days, featuring live stages with top talent from film, TV, anime, games and social media. The show will be filled with experiential booths and themed photo areas for epic memorabilia, as well as a huge retail area filled with geek memorabilia.

Attendees will be entitled to appearances from big names in film, TV, gaming, anime talent and influencers, who will be available for meet and greet opportunities and signings.

Immersive activities will take place throughout each weekend, all designed to engage attendees and allow them to interact more with the show itself.

The show is the brainchild of Bryan Cooney, an expert in the event industry who has been hosting major festivals and conventions for almost 30 years.

Cooney created Malo Events in 2017 and is run by Tom Burns and Aleshia Jones. Their portfolio now includes Kidtropolis, The Digital Kids Show, Social in The City , Comic Con Ireland and most recently, the very successful launch of TokFEST, a festival for the creators of TikTok.

TokFEST took place in September and brought together over 5,000 fans and creators for a weekend of live onstage content, dating and photo experiences.

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Bryan Cooney, Founder of Malo Events, said: “We are delighted to announce the latest addition to our portfolio, MegaCon. lots of new and exciting shows.

“We had huge success with our recent TokFEST show, which demonstrated that consumers’ appetites for events and experiential experiences are back.

“We expect Megacon to go beyond what the UK and Irish market has seen before; we’re creating a show that generally attracts a niche audience and makes it bigger with a stellar lineup that will appeal to the masses. “

Catherine Penny, Director of Exhibition Sales at NEC, said: “We are delighted to be working with Malo Events as they bring another new show to the NEC. TokFEST has turned out to be a big success with a digitally driven audience eager to reconnect face to face, demonstrating how important interacting with live events is to our audience. It is fascinating to see how the organizers are evolving their proposal for the event market, with the NEC as a key location. “

For more information, visit: www.megaconlive.com

Dates and places:

  • Birmingham NEC: March 26-27, 2022
  • Manchester Central: July 30 and 31, 2022
  • RDS, DUBLIN, Ireland: July 02 & 03, 2022

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