National cheongsam industry experts and academics gathered in Shenyang discuss the future of the cheongsam industry, promote Shenyang become the leader of cheongsam industry, help cheongsam to become a new bright spot of that of Shenyang economic growth.

Composed of a number of cultural exchange activities, the festival lasted 3 days. Cheongsam and New Chinese style clothing press conference on the 12th and 13th focused on digging Shenyang local brands and the promotion of local cheongsam makers; the exhibition on cultural protection, research and innovation of cheongsam and manchu clothing from 12 to 14 took the audience to the world of cheongsam and manchurian costumes; the closing ceremony on the 14th allowed the audience to enjoy the visual feast of the magnificent cheongsam.

Shenyang was conceived as “the ancient capital of Cheongsam” by the Chinese National Textile and Clothing Council. Today, this age-old type of dress has become a cultural calling card for Shenyang. It was part of that of Shenyang efforts to inherit, promote and make innovations for traditional culture, to promote the development of high-quality cultural industry.

Shenyang successfully organized five Cheongsam cultural festivals, through the integration of multi-stakeholder resources, creating a strong atmosphere, building a platform for exchange and promoting cheongsam culture. Shenyang seize the opportunity of the development of cheongsam industry, promoting the strategy of cultural upgrading, creating a series of cultural creativity based on cheongsam, promoting the revitalization and development of Shenyang. Linking Shenyang and the world with the charm of cheongsam, the city will be more open, tolerant and confident, the series of cultural creativity based on cheongsam will become an important force to promote the revitalization and development of the city.

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Caption: The charm of cheongsam

SOURCE Shenyang People’s Government Information Office