NEW YORK, NY, Jan. 16, 2019 (GLOBE NEWSWIRE) – Bethel Woods Center for the Arts, a non-profit cultural center located on the historic site of the 1969 Woodstock Festival in Bethel, NY, Live Nation, the world’s leading corporation Entertainment and INVNT, the global live brand storytelling agency â„¢, have selected iDEKO to act as the official liaison and concierge of Brand Partnerships for their Bethel Woods Music and Culture Festival: Golden anniversary celebration at the historic site of the 1969 Woodstock Festival an event.

The New York-based experiential activation agency is tasked with finding sponsors for the three-day event – ensuring that brands are authentically aligned with the festival’s spirit of contributing positively to the world through music. , culture and community.

“The Bethel Woods Music and Culture Festival is not a ‘put your logo here’ event. We seek to partner with brands whose mission and values ​​are endemic to those of the Bethel Woods Center for the Arts, Stewards of the historic site of the 1969 festival over the past 25 years, ”said Darlene Fedun, CEO of the Bethel Woods Center for the Arts.

“We selected iDEKO because of their experience in establishing meaningful partnerships with renowned brands and their ability to create experiential activations for these brands through their tailor-made concierge service. In the case of the Bethel Woods Music and Culture Festival, once a sponsor joins us, they will receive end-to-end support and full collaboration on their experiential activity from start to finish, ”explained Scott Cullather, executive producer and CEO of the festival, INVNT.

“IDEKO has worked in a variety of venues for leading events and live experiences that encompass multiple moving parts, such as New York City Summer streets. This makes it the perfect partner for our festival, where we will take advantage of the world-class infrastructure and facilities of the Bethel Woods Center for the Arts, as well as the creation of several bespoke performance stages, a measure that will ensure the best possible experience for fans and brands. “

Dave McLachlan, Director of Commercial Strategy and Brand Partnership at iDEKO added: “Held on sacred ground, the Bethel Woods Music and Culture Festival is a one-of-a-kind event that holds a very special place in our hearts here at iDEKO. It represents a great connection to the past and the present, allowing people of all ages to return to the same place where peace, love and music converged 50 years ago and changed our way of life.

“A true venue for music and entertainment located just 90 minutes outside of New York City, the Bethel Woods Center for the Arts is the perfect venue for an event of this size, scope and importance. The companies we spoke with recognize how much it needs to be associated with this historic site and the upcoming anniversary event, and we will continue to seek out genuine partners who will contribute to the festival experience in a meaningful way. “

Details of event sponsors and their activations will be released in due course.

To access event logos and images, visit: http://bit.ly/2swfhNP

For any partnership request, contact:
Dave mclachlan
iDEKO
[email protected]
973-769-6764

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WARNING
Celebrations at the Bethel Woods Center for the Arts marking the 50e Anniversary of the Greatest Festival of All Time, slated for summer 2019, are not produced, sponsored or affiliated with Woodstock Ventures LC, the organizer of the 1969 Festival and its other reunion festivals, and are not WOODSTOCK® events.

About the Bethel Woods Music and Culture Festival
Bethel Woods Music and Culture Festival: Golden anniversary celebration at the historic site of the 1969 Woodstock Festival takes place August 16-18, 2019 at the Bethel Woods Center for the Arts, just 90 minutes from New York City. For three days, the cross-generational event will feature experiences including live performances by prominent and emerging artists spanning multiple genres and decades, TED-style lectures from great futurists and retro-tech experts. Festival-goers will also be able to visit the Bethel Woods Museum, which tells the story of the 1960s through immersive media, interactive engagements and 1969 festival artifacts, as well as check out the 2019 special exhibit. We are gold: Thoughts on the 50th Anniversary of the Woodstock Festival and Aspirations for an Aquarian Future.

About the Bethel Woods Center for the Arts and the Bethel Woods Museum
The Bethel Woods Center for the Arts is a nonprofit cultural organization, located on the site of the 1969 Woodstock Festival in Bethel, NY. Located just 90 miles from New York City on a lush 800-acre campus with bucolic countryside views, the Center features the Pavilion Stage Amphitheater with a capacity of 15,000, an intimate 440-seat indoor events gallery and the Museum award-winning Bethel. Woods. The Center offers a diverse selection of popular artists, culturally rich performances, and educational, community and museum programs committed to inspiring expression, creativity and innovation through the arts. Bethel Woods is exemplary in its efforts to engage, inspire and advocate for accessibility of the arts for all ages and connect with community partners to expand the reach of programs and build support and resources for its activities. The Bethel Woods Museum is dedicated to the study and display of social, political and cultural events of the 1960s, including the Woodstock Festival, and the legacy of that era, as well as the preservation of the site from the 1969 Woodstock Festival. More than a nostalgic celebration of a colorful decade, the award-winning museum focuses on deeper issues and lessons from the decade. The Museum is a vibrant and vibrant community resource where individuals and groups of all ages participate in tours, lively lectures, cinematic conversations, temporary exhibitions and special events. Museum features include a permanent exhibition space, special exhibition gallery, hallway exhibition gallery, museum theater, events gallery, retail store, cafe and the Woodstock monument . For more information, please visit www.BethelWoodsCenter.org

About Live Nation Entertainment
Live Nation Entertainment LYV, + 2.43% is the world leader in live entertainment, made up of the world market leaders: Ticketmaster, Live Nation Concerts and Live Nation Media & Sponsorship. For more information visit www.livenationentertainment.com

About INVNT
Founded in 2008, INVNT is the global live brand storytelling agency â„¢. INVNT offices are strategically located in New York, London, Sydney, Detroit, San Francisco, Washington DC and Stockholm. For more information visit www.invnt.com

About iDEKO
iDEKO is a New York-based experiential activation agency specializing in developing innovative ways to create engaging live experiences for its clients. The agency helps world-class brands and organizations design, plan and produce bespoke brand activations to large-scale experiential events. For more information visit www.ideko.com