• New research shows the biggest challenges parents face during school vacations are the cost of entertaining their kids (45%) and finding fun experiences for the whole family (34%)
  • Pop-Up London – a free cultural festival for all ages in central London ?? will see more than 100 performances involving more than 200 performers and artists
  • Performers, musicians, dancers, comedies, circus performers and more will perform at Spitalfields E1, Canary Wharf, main train stations and many other locations during mid-October.
  • The capital’s diverse communities will be celebrated with Brazilian percussion, Cantonese tales and Caribbean steelpans accompanied by performances exploring themes of climate change and the digital age.

A new study from London & Partners has found that the biggest challenges parents face during school holidays are the cost of entertaining their children (45%) and finding fun experiences for the whole family (34%). Pop-Up London is a free cultural festival with outdoor shows for the whole family in the center of the city ?? great for entertaining your family this semester.

The festival takes place in London during the October semester from 23 ?? October 31, 2021, showcasing some of London’s most imaginative local talent with over 200 artists performing in over 100 events over 10 days. With shows including hip hop dance numbers, musicals, storytelling, puppets, circus techniques, magic shows and many more, this is a must-see destination for families around the world.

Pop-Up London brings together artists, musicians and a range of artists from across the city to perform at Spitalfields E1, Canary Wharf, Trafalgar Square and other locations in central London in partnership with Battersea Arts Center and Found in Music.

Celebrating London’s rich cultural diversity, Pop-up London will feature performances by Brazilian, Cantonese, Afro-Caribbean and Southeast Asian artists on themes exploring climate change and the digital age. Details of the festival will be posted on VisitLondon.com. Families can make the most of the festival, which will include performances celebrating Diwali as well as other exciting London attractions and world-class food and hotel offerings.

The festival is the latest event announced as part of the Mayors Let ?? s Do London campaign – the biggest domestic tourism campaign our capital has ever seen, which aims to encourage visitors from across the UK and Londoners to return to the heart of the city to enjoy its incredible cultural scene.

Pop-Up London provides independent creators with a platform to perform in front of a live audience, after months of unemployment and income instability due to the devastating impact of the pandemic, which has shut down sites in the creative industries.

The Mayor of London, Sadiq Khan, said : ? This semester, Pop-Up London offers a fantastic opportunity for families from across Great Britain to visit our city center and enjoy an incredible range of entertainment, for all ages, absolutely free.
?? Freelance artists and performers are essential to the success of our world-renowned creative industries, but many have been out of work for months. As London continues to recover from this terrible pandemic, Pop Up London will provide a platform for creatives to perform and give Londoners and visitors another reason to make the most of our capital in October.

Tarek Iskander, Artistic Director and CEO of Battersea Arts Center, said: ?? London ?? the love for creativity and talent of our people have always made this city unique. This wonderful public project is therefore the ideal way to rekindle and bring joy back to our streets. Over 200 remarkable creative freelancers will be involved in this work, and the diversity and range of what is on offer reflects the best of our city.

Rachel Meir, CEO, Found in Music said : ? World-class live performances are at the heart of what makes London unique in the world. Creativity, imagination and the diversity of art forms make Pop Up London a must-see. Whether it’s a delicious surprise or a must-see artist, Londoners and visitors alike will be entertained in many different and wonderful ways during the mid-session. After an extremely trying year for the creative industries, Found in Music is delighted to be part of this campaign.

Philippa Childs, Director of Bectu, said: ?? Bectu congratulates the mayor for his continued support of London’s independent creative industries community. The self-employed play a key role in London’s cultural infrastructure which attracts billions in income to our capital. But the livelihoods of thousands of freelancers have been devastated by the shutdown of theaters, live entertainment, and film and television production in the wake of the pandemic, and the precarious nature of their jobs has left many without. recourse to government support. diets. While film and television production is now in full swing, theaters and live performances are still in the recovery phase. The union is therefore delighted to support Pop-Up London, allowing creatives to showcase their craft to the public, showcasing the world-class creativity of our workforce.

Aanchal Gupta, Bollywood dancer, said : ? Pop Up London gives us a great opportunity to bring our culture to central London where there is a huge South Asian community here. This is my way of telling you to come back to central London and celebrate Diwali. ??

Cherelle, Steel Orchestra of Metronomes, said : ? We are delighted to perform again after Covid-19. The steel pan is to be shared and as part of Pop Up London we can share our music with Londoners after a difficult year and a half. ??

Notes to Editors

For the full list of all performances visit: www.visitlondon.com/PopUpLondon

Press images can be downloaded here.

For more information, please contact 3 Monkeys Zeno at [email protected]

Notes to Editors

Research conducted by Census Worldwide in August 2021: based on 2,000 parents with children (aged 4-14) and 500 children ((aged 4-14).

About Let ?? s Do London

Let ?? s Do London is a £ 7million initiative launched by the Mayor of London, Visit London, Transport for London and supported by the industry, bringing together leading places of hospitality, culture, nightlife and the capital’s retail outlet to promote all London has to offer. Let ?? s Do London aims to reinvigorate central London and once again welcome visitors from across the UK to the capital with a program of seasonal events and cultural activities designed to suit a range of age groups.

For more information, please visit: Let ?? s do London – Things to Do – visitlondon.com

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