Ti Gong

The annual Shanghai Jing’an Global Coffee Culture Festival, after a one-year hiatus, is back at the HKRI Taikoo Hui Mall Outer Square with 32 participating cafes.

Shanghai Jing'an World Coffee Culture Festival is back

Ti Gong

Residents enjoy drinking coffee at the Jiuguang Mall.

The annual Shanghai Jing’an World Coffee Culture Festival, after a one-year hiatus, is back in the outer plaza of HKRI Taikoo Hui Mall.

This year’s festival features 32 cafes, from Manner in Shanghai to eR Coffee Roasters in Sydney, from the local MQ Coffee store to the global Starbucks chain. Thousands, if not tens of thousands, of coffee lovers have made determined pilgrimages, tasting special infusions and creating their own blends.

This year, the district culture and tourism office released a map with 100 cafes in a myriad of types, such as venerable Italian brand Lavazza, wanghong (internet celebrity) store Paras, and “red” theme The People open to the Sihang warehouse battle. Memorial.

During the festival, 10,000 cards featuring coupons of listed coffee shops were sent out, allowing people to taste distinctive coffee in different stores. A wide range of coffee related activities have also been held in the district, such as a coffee fair in Jiuguang Mall and free coffee tasting at Jing’an Kerry Center.

It is quite the epitome of the city’s bustling and vibrant coffee scene.

A recent CBN data report notes that coffee consumption in China has seen a 30 percent increase year-over-year. Top-tier cities consume an average of 326 cups of coffee per capita per year, with Shanghai leading the pack by several kilometers.

According to local business media Yicai, Shanghai had 6,913 cafes in January, making it number 1 in the world. There are an average of 2.85 coffee shops per 10,000 inhabitants in Shanghai, the same density as in New York, London and Tokyo.

Across Shanghai, Nanjing Road W. has the highest density of cafes, where 58 cafes can be found within a one-square-mile radius, according to China’s leading take-out site, Meituan.

“Coffee is a way of life and a way to socialize,” said Hua Xiangyi, deputy director of the Jing’an District Culture and Tourism Bureau.

“These cafes, or new business models, are drawn to Jing’an’s humanistic spirit,” he said. “Next year, we plan to integrate the Coffee Festival with other major events such as Modern Drama Valley and JZ Jazz Festival. Such integration will generate something that will respond to the market.

In the past six years, Manner has grown from a 2 square meter store on Nanyang Street in Jing’an District to a popular chain. Shanghai’s coffee culture is fueling its development, according to brand manager Ning Yihan.

“In Shanghai there are so many distinctive good cafes,” he said. “This creates a very competitive market, but also improves the overall level of cafes.”

You Rong Nai Da, which operates cafes under different names, started from a store in the century-old Zhangyuan district, a large shikumen neighborhood (stone gate) undergoing large-scale renovation.

“It’s good that coffee is widely accepted in Shanghai,” the store’s Haze said. “This means that not only the big names in the industry, but also newcomers and small players can find their place in the market. The local government is also showing strong support.”

Here are some of the distinctive coffees of Jing’an:

Shanghai Jing'an World Coffee Culture Festival is back

Jiang Xiaowei / SHINE

The people

This is a ‘red’ themed cafe set in the Sihang Warehouse Battle Memorial.

The memorial itself became a hot spot after the release of the Chinese war epic “The Eight Hundred” which describes the Battle of Shanghai in 1937, known for the fierce four-day fighting between Chinese and Japanese troops in the Sihang warehouse along Suzhou Creek. .

Today, the memorial still shows eight bomb scars and over 400 bullet holes on the west wall. Poignant scenes of “solid resistance” and “raging flames” are recreated to create immersive experiences for visitors.

To echo the story, The People is decorated with a nostalgic vibe, with striking elements of “red star” ornaments and a retro motorbike, teapot and other items.

Stacks of old black and white televisions show classic “red” movies.

While the use of bright colors such as red and green, as well as geometrically patterned mirrors remind residents of Shanghai of the 1920s-30s.

The “Made-in-China” latte is highly recommended because it uses milk from Shandong province and coffee beans from Yunnan province, which represent a very mild taste.

Notably, the mug sleeves are made of temperature sensitive materials. The black mug sleeves will gradually appear with bullet designs on the wall when used in hot mugs, exactly the same as the ones in the memorial.

Shanghai Jing'an World Coffee Culture Festival is back

Lu Jinglan / Ti Gong

Enough coffee

This little cafe sits discreetly right across from the Shanghai Natural History Museum. But inside, it’s another world.

Hailed as a mini coffee museum, the cafe features nearly 150 coffee machines, from the coffee filter holders made before the 1930s to the portable plastic coffee cups made in the 1960s, to the spring loaded coffee machine made. in the 1950s to the steam coffee machine made in the 1960s.

As small as it is, it explains the history of coffee.

According to the store owner, called Shuge, these are just the tip of the iceberg of his collection.

He and his wife often went to cafes while studying at Peking University, which gave them the idea of ​​opening a cafe. Shuge said he was very impressed with the free atmosphere in the cafe.

Today in his café there are two stereos made in the 1960s for playing vinyl records. Customers can enjoy their personalized coffee according to their tastes while listening to music.

Shanghai Jing'an World Coffee Culture Festival is back

Ti Gong

Cafe Nana

Nana Coffee opened near a wet market on Laohutai Road, unlike many others that open in elegant or bustling downtown streets. The owner of the cafe, Nana, said there was no particular reason, just because of the low rent.

Tucked away in vegetable and meat stalls, however, coffee has always become popular.

Nana, herself, takes care of the decoration. Retro objects and posters create a nostalgic vibe. There is no menu. Just order what Nana recommends or tell Nana what you want.


Source link