South by Southwest heads to Sydney in 2023, the first time the pop culture and “futuristic” festival has expanded outside of the United States since its launch in 1987.

SXSW Sydney will run from October 15-22 next year with 1,000 events, screenings and performances across the city, Destination NSW, the government’s tourism and major events agency for New South Wales announced on Thursday. .

Details of the lineup and keynote speakers will be announced in the coming months.

For three decades, the annual Texas festival has hosted high-profile speakers spanning Hollywood, politics and technology, including Barack and Michelle Obama, Jordan Peele, Taika Waititi, Steven Spielberg, Lady Gaga, Prince, Melinda Gates, Elizabeth Warren and Snoop Dogg. It has also become a hub for film and television premieres, music, games, technology and podcasting.

SXSW Sydney managing director, Colin Daniels, said the new festival would “showcase the largest group of inspiring international thinkers, creators, innovators and performers ever seen in Sydney” and focus on those working in the Asia-Pacific region. .

The Sydney festival is billed as “SXSW’s official annual installment for Asia-Pacific”, but SXSW Interactive Director Hugh Forrest says Variety that the Sydney event would also invite people from Silicon Valley and Hollywood.

Events producer for SXSW Sydney, Geoff Jones, described the festival as “the events Olympiad for the creative industries”.

“We are thrilled to bring this legendary festival of games, music, screen, technology and innovation to Sydney in 2023,” he said.

Minister of State for Tourism and Sport, Stuart Ayres, said the festival would “bring significant benefits to the NSW visitor economy”.

Australian Recording Industry Association chief executive Annabelle Herd welcomed the news, calling it “a real opportunity for Australia to lead the global discussion on future trends, innovation and the value of the creative economy. “.

She said it was “a real game-changer for Sydney’s cultural outlook, but it’s also an exceptional moment for the Asia-Pacific region, which has long deserved a conference of this magnitude”.

The next SXSW will take place in Austin in March.