Source: Courtesy/The Great Homecoming

The great returnthe nation’s newest music and culture festival, announced that it will debut in Atlanta, Georgia on June 17-18, 2022.

The event, billed as the first of its kind, will capture the unique energy and creativity of homecoming celebrations at historically black colleges and universities (HBCUs). The two-day experience will pay homage to HBCUs and provide a safe space to experience authentic facets of HBCU homecoming culture, including tailgating, music, food, art and more in one event epic summer.

The festival will also include a 365 Impact Tour. The tour will introduce dynamic activations to multiple HBCUs throughout the year and reinforce the legacy and pride shared by HBCU students and alumni. The Big Homecoming will partner with Allstate and walmart as founding partners and presenters of the event, including the 365 Impact Tour. Spotify and Wells Fargo will also support the tour, which is scheduled to take place in August.

365 Impact’s ongoing programming will focus on:

  • EDUCATION: Providing resources, scholarships, internships, and recruitment opportunities for high school and HBCU students.
  • LEADERSHIP: Host conversations with global leaders and entrepreneurs to influence how students approach smart lifestyle choices.
  • FINANCIAL LITERACY: Increase student financial well-being through a better understanding of budgeting, investing, and how to build generational wealth.
  • HEALTH: Improve well-being through healthy lifestyle choices and a positive mindset.

Through integrated programming, The Big Homecoming seeks to benefit all HBCUs, especially current students. In addition to corporate partners, the festival has also engaged official college partners through the 365 Impact initiative, including Florida A&M University, Virginia State University, Jarvis Christian College, Clark Atlanta University, Howard University, North Carolina Central University and Jackson State University. . Additional partners will be announced at the launch celebration, with call, on Friday, June 17, 2022.

For more information or to buy tickets, visit

The Big Homecoming Music & Culture Festival announces debut date and location
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