Black music, poetry, art and entrepreneurship will be celebrated at the second annual Black Culture Festival this weekend.
The first event, held last year at Genesee Valley Park, was created to support black businesses during the pandemic. Organizer Will Power said it was meant to be a one-time event, but it was so well-received that they were inspired to do it again.
“Everyone who attended was really happy,” Powers said. “And people who missed it were asking if it was just a year or if it was going to be an ongoing thing.”
This year, it expanded to a two-day celebration at Plot 5 in downtown Rochester. New offerings include a youth talent show, cheerleader dance battle, comedy and live music.
Powers and his team hope the added entertainment and new venue will receive a similar response to last year’s festival.
Organizer Alia Evans said it’s an event that anyone can attend and appreciate black culture.
“We have the Greek Festival. We have the Ukrainian Festival. We have the Puerto Rican festival,” Evans said. “And all of these festivals are open to anyone. So everyone can come.”
Evans said their mission is to give black business owners a space to network and build capital, and they hope people will come and enjoy the entertainment while supporting local black businesses.
“We would like people to keep that in mind when going out to patronize the various vendors,” Evans said.
The festival takes place from 5 p.m. to 10 p.m. on Friday July 30 and from 12 p.m. to 10 p.m. on Saturday July 31 at Parc 5. Admission is free.